Affiliate Marketing | Chose A Good Niche

Having a good niche for your affiliate marketing business is a MUST.

Choose a wrong niche and you will be spending valuable time and energy trying to build or grow your business.

The best idea is to take time researching and making a list of possible niches.  In your list look at each carefully.

  • Is there a market for the product?
  • How big is the market?
  • Is the niche a fad or establish?
  • Can you see yourself promoting the product?

Another idea is your passion.  What is your passion?  Do get excited talking about your niche?  Do you think this would be a great niche?

There is nothing wrong in choosing a wrong niche.  Just modify or look for another.  At best you will learn something about affiliate marketing and how to market.

Affiliate Marketing

Affiliate marketing has become one of the most effective ways of earning extra income from your home. By selling products for major companies and earning a commission from the sale, you can start earning money for yourself and gradually build a kind of online business that could be a key source of income.

Does Affiliate Marketing Make Money

Of course, it’s not just as easy as signing up for an affiliate program and then kicking up your feet while the money rolls in. That won’t happen!

You’ll have to put forth a lot of effort, time and do diligent.  It all begins with developing a niche, website or blog, marketing and WORK.

Follow these simple steps is one of the best ways to lay the foundation for success with affiliate marketing.  This is the early stages of your affiliate business and so important you need to spend time and attention to minimize mistakes.

How Affiliate Marketing Works

Before I start talking about your website niche idea, you’ll need to understand just how and why affiliate marketing works – and that means understanding the principle of success in this field.

It’s very simple.

Affiliate marketing works by you selling a product or service that the affiliate company is looking to sell.  You get a commission from each sale, and the affiliate company gets marketing handled for them that reaches people they may not have reached otherwise.

There are plenty of opportunities available at places such as Wealthy Affiliate, ClickBank, Amazon Associates, RevenueWire, Walmart, and many other well known companies.

How do you find these companies?  Simply Google a company, look at their website and scroll down to see if they have an affiliate opportunity.

This will take time to locate a good company but well worth the efforts.

But success is directly related to your website niche and how effective you are at standing out. Affiliate marketers who succeed do so because of one key thing – they know their target audience, market directly to them, and stand out as an authority in their field of expertise.

This is what your website niche is all about –

  • building an audience
  • gain their trusts
  • converting that trust into sales

What Your Website Niche Does

Think about the companies out there that you trust – or even the websites that you visit.

For example, if you’re looking for the latest news on football, you likely head to sports-related or football-focused sites.

While your searching, you may find websites or blogs with football in the discussions.  But mixed in maybe conversations or articles on politics, maybe bee keeping, or how to sharpen knifes.  But in terms of what site you trust to give you the most up to date information, insights, and opinions you can actually regard as valid, it’s the football site, with nothing but football…..correct?

That’s what a website or blog niche is all about – it’s essentially the primary focus of your website or blog and what you need to focus your attention about.

For example, in my Tea related site I talk about Tea and nothing else.  I would fail my customer if I would offer shoes in my site.  That’s not what they are looking for.

It’s the same as branding for a company – you want your website niche to become your brand.

Let’s say you are a avid golf player.  Your site or blog should focus on golf related subjects, tips, advice, product reviews, golf clubs, clothing, and more.

The more you offer in the way of tips and advice…product reviews…the more people, who are interested in golf will come back.  The more they come back, the more trust they gain in you.  The more trust in you means a better opportunity you have to sell them your product offerings.

It’s all about MORE.  MORE times they come back, means MORE trust in you, MORE opportunity to offer the a product.  MORE sales means…MORE money.

When you choose a great website or blog niche and focus your affiliate marketing efforts on it, you bring yourself several benefits including:

  • Improved brand identity
  • Better chance of developing relationships with visitors
  • Gradually establish yourself as a trusted authority on the subject
  • It becomes easier to come up with new blogs or marketing ideas
  • Word of mouth becomes more prevalent

Not only does focusing on a particular area help you build your brand and attract steady followers, but it can also help to keep you motivated.

After all, when you’re focusing on what you love it’s much easier to keep updating with new content and developing new ideas.

You can check out Wealthy Affiliate to get a better idea about how to quickly build your website and access plenty of tools to help.

But before you do, have an idea as to what your niche maybe or a general idea of products you would like to promote.  It will make a tremendous impact on the future of your affiliate marketing efforts.

Developing Your Website Niche

How To Come Up With A Lucrative Website Niche Idea So, you have a basic niche idea in mind. So what’s the next step? How do you develop it further?

Just some general subject isn’t enough to really help your business thrive. Instead, you have to be able to turn that basic subject into a true niche. Here are some tips to help with that:

    • It all starts with your passion. To have a great website niche, make sure you choose something that you’re passionate about or have a lot of knowledge.  You could if you want, start promoting something you’re unfamiliar with or little knowledge, but how much passion could you bring to the table?

    • Look at what’s out there right now and try to see what’s missing. Like video games? There are hundreds of gaming sites, right? But what if you narrow your focus to a specific focus like performance improving products? Then, instead of just throwing down a wide blanket, you can focus on things like gaming mouse, gaming controllers, professional mouse pads, keyboards, VR, and more. The key is finding what others aren’t doing as much and building your idea around that.

    • Pay attention to how you present information or products. Become the ‘demo person’ who’s always posting a new video of yourself using a product. Fill your website with humor while selling products. Create a news type show that resembles the local news but presents nothing but updates on your subject. There are plenty of different ways you can establish yourself, your brand, and your niche.

    • Talk to others. Online communities for affiliate marketers can help tremendously, and by talking to others you could get ideas for what works and what doesn’t, and start developing your idea further.

As long as you keep these basic ideas in mind, you should be able to start coming up with a lucrative website niche idea that could translate into big bucks in the future for you.

Focus on what you know and love, and then develop your idea into something unique. Once you do that, you’ll stand out and start getting the kind of attention that you deserve.

Thanks to Mike for helping with the content of this article.

For better understanding about affiliate marketing, finding the right niche, marketing strategies and much more click on the BANNER and receive a Free Starter Membership.  You won’t even be asked for a credit card.

Here’s to your success in affiliate marketing,




About the Author


Bill Fletcher is a long time marketer and coach. My goal is to help anyone who is interested in building a business through a systematic approach to success. Affiliate Marketing 100 will guide you with the help of some of the best articles and coaching program available anywhere. We train you in all categories of business building and success management.

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