What Is A Good Quality SEO Keyword?
Here is a good definition of SEO Keyword:
“SEO keywords are the keywords and phrases in your website or blog content that make it possible for people to find your site via search engines.”
A blog that is well optimized for search engines “speaks the same language” as its potential visitor with keywords that help connect searchers to your site.
Keywords are one of the main elements of SEO!
In other words, you need to know what words and phrases people are using in their “search words” to find the information, products or services they are searching for. Your marketing strategy should be implementing SEO keyword to help your site rank above your competitors.
The term SEO Keywords are phrases that people search to find information, help, ideas, advice or education. When someone searches for something or a solution to a particular problem, the search engine surfs and provides the relevant content which is related to the query.
Search Engines Don’t Understand Your Content
Search engines like Bing, Yahoo and Google do not understand your blog content the way people do. Instead, your content can be identified by well placed keywords to decode the topic of your blog post.
Search engine will analyze your content effectively and capitalize on some salient parts of your post. Your keywords must be inserted correctly in specific places, to enable the search engine to understand your blog content. Achieving that, your content stands a better chance to appear higher on search engine results. Good keywords enhances your post and increases your website organic traffic.
The Perfect Place to Put Keywords on Your Blog?
Keywords are crucial and must be strategically placed in the title and body of your content so that you can gain higher traffic to your site. But where is the ideal place for keywords?
However, before you place keywords in your text, you need to know how to choose the right phrases and keywords for your content to rank first on SERP.
As previously mentioned, people use words and phrases to search the Internet for help in solving an issues or to get advice or find a product. The blog owners need to understand the need of these people to make use of the keywords that people are search for.
As a marketer, you must engage in keyword research, and focus on long-tail keywords to find these words and phrases.
There are tools available to help you find these keywords and phrases. These are called Keyword Planners. One of the more popular planners is the Google Keyword Planner, however there others that are more powerful and with more features.
Most of these require a purchase or a monthly fee to use them.
As a marketer, the most important #1 thing you should be doing is collecting a list of keywords and phrases relevant to your product or services before you even write one word on your article.
Developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords are directly connected when it comes to running a winning marketing campaign. It is well worth the time and investment to ensure your SEO keywords are highly relevant to your audience’s search and effectively organized in your blog or article.
I mentioned, in addition to Google’s Keyword Planner that there are alternative tools.
To help you find quality relevant keywords I recommend Jaaxy. Jaaxy is the top keyword search tools you can use for finding a list of keywords to use in your article or blog post.
It is very crucial to get the right keywords for your content, and must be tactically placed to get the results your looking for.
So to answer the question: “Where is the ideal place to insert keywords?”
My advice is to place your SEO keywords in the following places:
- Headings and the First Paragraph in Your Content
- The File Names and Alt Text
- The Title Tag
- The URL
- The Meta Description
The main area is to let the search engines get the intent of your blog article with the use of the correct keywords inserted in the right sections of your article.
1. Headings and Content
Your keywords must be used naturally in the body of your content. Never stuff your content with your focus keyword, but instead make use of related keywords from your list. Again, the single most important thing to do, is to do a search and list all the keyword that relate to your article, product and service.
Blog post articles have headings and subheadings, these are the sections titles that every user gaze over to get an idea of your article. Your keywords should be included in the titles of your content. Use your focus keywords in your heading and also in some of the subheadings.
Your content is the next focus following your headline. Your content must have the main keywords, which will give the search engine a perfect signal which keywords are most related to your content topic.
SEO best practices recommend that you include relevant keywords in a number of high-attention areas within your article. This includes the titles and body text of your content. Don’t try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn’t work that way.
The main purpose of optimizing the content for a search engine is very important, as well as to focus the readers to what they maybe searching for.
Google will use your keywords to get your content indexed.
Still, the main target is your content. Your article must be interesting, and valuable to the reader. If you insert your keywords perfectly but failed the test of valuable content to the readers, the reader will simply click away. The search engine will discover the users are dissatisfied with your article, which will lead to the degrading of your ranking.
Overuse of keywords or keyword stuffing is dangerous. The optimal level of keywords ranges between 0.5% and 2.5%, you must work towards staying below these limits to satisfy Google.
2. Image File Names and Alt Text
The image alt text, will add value because it plays its part in driving traffic to your blog, however these are minor search engine factors. Optimization of your image with keywords is essential.
Understand that people are visual, and good images will only enhance your article. Your pictures or images on the blog should be pleasing to the eyes, relevant to the content and attractive to the readers.
What I mean by relevant: You may be writing about weight loss products. Pictures of dogs, cats, birds or other pets, and products is NOT relevant to your article. Pictures related to your product or weight loss images is relevant.
3. Title Tag
Optimizing your title tag is very important for SEO ranking. If not done correctly, the search engine will not detect your content for ranking high. The inclusion of main keywords to your post is crucial.
In your list of keywords, you must make use of long-tail keywords in your title. And the best place to insert this is at the start of the title tag, try to come up with the title that shows what your content will look like, readers must have the gist of your contents from the title.
Again, in the example of trying to rank for weight loss, a title may look like this: “How To Loose Weight For Good”
Thanks for reading,