Note of importance: Properly used SEO KEYWORDS should be use to get you better ranking with your Blog!
Let’s begin with:
What Is Search Engine Optimization SEO?
“Your SEO keywords are the keywords and phrases in your web or blog content that make it possible for people to find your site via search engines.”
A website/blog that is well optimized for search engines “speaks the same language” as its potential visitor with correct keywords for SEO that help connect searchers to your site.
Keywords are one of the main elements of Search Optimization, SEO and Google ranking.
In other words, you need to know what people are searching for.
They maybe searching for the products, the services or information that you offer, in order to make it easy for them to find you. Without knowing what they are searching for they’ll land on one of the many other pages in the Google results.
Implementing SEO keyword will help your site rank above your competitors.
The term SEO Keywords are phrases that people search to find information, help, ideas, advice or education. When someone searches for something or a solution to a particular problem, the search engine surfs and provides the relevant content which is related to the query.
It is essential for you to add keywords in the right place in your content, and it is also a way to optimize your content for organic traffic.
Search Engines Don’t Understand Your Content
The search engines like Bing, Yahoo and Google do not understand your content the way people do. Instead, your content can be identified by keywords to decode the topic of your blog post or article.
The search engine will analyze your content effectively and capitalize on some salient parts of your post. Your keywords must be inserted correctly in specific places, to enable the search engine to have the understanding of your blog post. Achieving that, your content stands a better chance to appear higher on search engine result pages for whoever is searching for such information, seeking help, advice or education.
Good SEO keywords enhances your post and increases your website organic traffic.
The Perfect Place to Put Keywords on Your Blog?
Keywords placing is essential in content writing to enjoy traffic to your site. But where is the ideal place for SEO keywords?
“SEO Keywords are crucial and must be strategically placed.”
It is helpful to know how to choose the right phrases and keywords for your content to rank first on Search engine results pages (SERP).
Blog owners need to understand the needs of their visitors to gain more traffic and make use of the SEO keywords that people use when they are search. You must engage in SEO keyword research (I also call this Market Discovery), and focusing on long-tail keywords is the solution to this.
Let’s stop for a moment and define Long-Tail Keywords.
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.
Take this example: if you’re a company that sells loose weight products, the chances are that your pages are never going to appear near the top of an organic search for “loose weight products” because there’s too much competition (this is particularly true if you’re a smaller company such as a home based business.
But if you specialize in, loose weight for women, then keywords like “how to loose weight for women over 50” are going to reliably find those consumers looking for exactly that product.
Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.
Think about it: if you google the word “loose weight” (a very broad keyword sometimes referred to as a “head term”) what are the chances you’re going to end up clicking through to a sale? But if you google “loose weight weight for women over 50” they know exactly what they’re looking for and you’re probably going to get visitors to your blog or website.
Understand, you’re going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more willing to purchase your products.
This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Keywords are foundational for all your other SEO efforts, it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.
To help you find quality relevant keywords I recommend Jaaxy. Jaaxy is the top keyword search tools you can use for finding a list of keywords to use in your article or blog post.
It is very crucial to get the right SEO keywords for your content, and to insert them in the right place, to get the results your looking for.
My advice is to place your SEO keywords in the following places:
- Headings and the Main Content
- The File Names And Alt Text
- The Title Tag
- The URL
- The Meta Description
Your focus must be to satisfy your targeted audience by your content that gives value for your readers. The main area is to let the search engines get the intent of your blog post with the use of the right keywords inserted in the right sections.
1. Headings and Content
Your keywords must be used naturally in the body of your content. Never stuff your content with your focus keyword, but instead make use of some synonyms to stand out in doing such.
Blog post articles have headings and subheadings, these are the sections titles that every user glances over to get an idea of your article. Your keywords should be included in the titles of your content. Use your focus keywords in your heading and also in some of the subheadings.
SEO best practices recommend that you include relevant keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages. Don’t try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn’t work that way.
Your content is the next focus following your headline. Your content must have the main keywords, which will give the search engine a perfect signal that such keywords are most related to your content topic.
The main purpose of optimizing the content for a search engine is very important, as well as to focus the readers to what they maybe looking for.
Google will use your keywords to get your content indexed. Still, the main target is your content, which must be of an interest to the readers. If you insert your keywords perfectly but failed the test of the readers, your content will not survive. The search engine will discover the users are dissatisfied with your blog post, which will lead to the degrading of your ranking.
Overuse of keywords or keyword stuffing is dangerous. The optimal level of keywords ranges between 0.5% and 2.5%, you must work towards staying below these limits to satisfy Google.
2. Image File Names And Alt Text
These are minor search engine factor; the image alt text, can still add value because it plays its part in driving traffic to your blog, optimization of your image with keywords is essential.
Most readers have an interest in good and quality images, which you should leverage. Your pictures or images on the blog should be pleasing to the eyes, relevant to the content and attractive to the readers.
What I mean by relevant: You may be writing about pet products. Pictures of dogs, cats, birds or other pets and products would be perfect. Pictures or images of cars, houses, airplanes or other images is not relevant to the subject matter which in this example are pets and pet products.
3. Title Tag
Optimizing your title tag is very important for SEO ranking. If not done correctly, the search engine will not detect your content for ranking high. The inclusion of main keywords to your post is crucial.
To get enough traffic that will convert or trigger action, you must make use of long-tail keywords in your title tag. And the best place to insert this is at the start of the title tag, try to come up with the title that shows what your content will look like, readers must have an idea of your contents from the title.