Procrastination | The Evil Twin Of Overwhelm

Overwhelm is bad enough, but the evil twin is a business destroyer…..

Procrastination” is the direct result of being overwhelmed. It’s the “evil twin.”

                   I’ll Do It Tomorrow

When you have so much coming at you that you’re not sure what to do next, you will naturally do nothing. And this is when procrastination sets in, and then comes the downward spiral which wipes many affiliate marketers out…of their business.

Realize this… Procrastination is the official language of being unsuccessful!

Unsuccessful does NOT have to happen to you. But it may, if you don’t draw a line in the sand, and do something about it, something different with the way you manage your time, and your productivity level because chances are, what you’re doing now, ain’t cuttin’ it.

Before I go any further, Procrastination:  is the action of delaying or postponing something.

If you Google Procrastination you will find hundreds of hits:  How to Stop Procrastination, How to Beat Procrastination, The Real Reason We Procrastinate, Overcoming Procrastination, etc.  So there is no reason for me to go deeper in this article.  Those site can do a much better job on helping with Procrastination than I can.

With that out of the way, Overwhelm:  defeat completely, address with an overpowering or excessive amount of anything.

Again Google Overwhelm, and you will get articles on How to Avoid Overwhelm, Feeling Overwhelm, etc.  These sites will do a better job than I can in this article.

Today we can be completely overwhelmed in an instant.

Every day we are bombarded with hundreds of ads.  We have to make hundreds of decisions. Overwhelm, and stress is a normal way of life.

If you have a small business, you are faced with decisions that can effect your business.  Even the Affiliate Marketer can be overwhelmed, stressed, and face Procrastination.

Example:  My Wife and I Started A Restaurant

Before we opened, there was obtaining a business license, business name, location, state license, then there was, water, electric, gas, Internet, payroll, and insurance  WOW.  We had to get a alcohol license, state unemployment, health inspection, fire inspection WOW.  We had to set up a food delivery program, employee interviews, and accounting service Again WOW.  Of course we needed a lawyer to oversee the proper documents WOW.  Did I mention we needed fixtures, tables, chairs, kitchen items, coolers, ice machines, lighting, signage, menus, etc Enough WOW.  Most of these required fees OF COURSE.  Oh I forgot, we needed to set-up a bank in order to have a checking account, and credit card account.  We had to collect state sales tax.

Was there more?  Yes! But you get the point.

Now if everyone did their job on time, we could establish an open date.  You and I both know that this is impossible.  Something is bound to be delayed.  We were overwhelmed, and stressed for 3 months.

Example:  A Store In The Old West

To bring this home, lets look at a store around the time of Wyatt Earp, Jesse James, and Billy The Kid.  To open a store in the old west, you needed a building in which to show your goods.  TheCyrus Skinner Saloon, Henry Plummerowner typically had a house above the store.  In the morning they put on their apron, and open the door.  Someone would come in a purchase a few can good, and payed cash.  Probably no cash register just a money drawer.  The biggest decision the store owner had to make was to check his inventory, and reorder.  They may of offered credit which was a pice of paper with the buyer’s name.

What I’m trying to indicate is that if you are trying to start a business, any business, and Affiliate Marketing, we can become overwhelmed, stressed, and procrastinate in a “heart beat.”

What Does This Have To Do With Overwhelm and Procrastination?

In the old store example, you simply opened the store and sold goods.  Today, there is so much that needs to be done before you can conducts a brick and mortar business it is easy to become overwhelmed.

We were so overwhelmed with trying to open our restaurant, that we almost quit.  In fact after 6 months, we did.  Operating a Brick and Mortar business today is a daunting task.  There are so many things you have no control over.

If your not trained to be an entrepreneur or growing up in an entrepreneur environment, operating a Brick and Mortar business can be very difficult.

This is why many turn to a Franchise.  The franchise has put into place a lot of answers to the  entrepreneur’s questions.  The franchise has a proven procedures that have been developed to allow you the best possible road to succeed.  Being overwhelmed is much less, and you don’t have the time to procrastinate.

Problem:  Owning a franchise is expensive.  The cost of the franchise can be expensive.  So many people who want to have a business, can’t afford the upfront cost.

Even if they purchase the franchise, there is still the royalty fee, overhead of the business, location, operating hours, your time, and your commitment.  There is no guarantee that your business will be successful.  If not, you have lost hundreds if not thousands of dollars, and your back to looking for a job.

So many turn to Affiliate Marketing.  The cost to start is low.  You work out of your home.  No employee.  You set your own schedule.  You can make as much money as you like.

Problem:  Many new Affiliate Marketers have no experience in marketing.  With out professional training, doing the necessary tasks tend to be put off…your now experiencing Overwhelm and Procrastination.

Reverse Engineering

So we need to do a little “reverse engineering” here and take a step back and put a solid “strategic plan,” and “time management” in place which will eliminate overwhelm so that it’s evil twin, procrastination, never shows it’s ugly head.

Here’s a shocker….The Marketing Plan Comes Second. NOT first.  Most affiliate marketers have this backwards which is why they struggle, spin their wheels, and eventually run out of time, become frustrated, and quit.

I’m going to take a different approach from untested marketing gadgets.

Most “Internet marketers” just want to sell you on their latest, greatest sexy marketing gadget of the week, making you believe that’s all you need to be successful.  Their plan will allow you to “make money while you sleep”…Their plan will allow you to “make $10,000 dollars a month in less than 30 days”….Their plan will teach you “how to quit your job, and work at home being your own boss for as little as $995.00 investment.”

These plans are unrealistic.  They are deign to separate you from your money.

You don’t need another “marketing product or plan” or another wiz bang traffic tool or new lead generation system. Honestly. You already know what you need to do but, for some reason you just may NOT be doing it. You might feel stuck, overwhelmed which brings the evil twin in focus, Procrastination.

What you need, if you are not having the results you think you should have, and if you’re not growing your Affiliate Marketing business, struggling to make money you need a professional company who will take your hand and guide you.

Reverse Engineering will put you in a position to produce REAL results, in this New Economy, this Information Age, in which we will only have more and more information coming at us today, and in the years ahead. Not less.

All the marketing plans and traffic resources in the world won’t matter one bit if you’re overwhelmed, distracted, not sure what to do next, running around in a million directions like a chicken with it’s head cut off…

The Missing Link

A lot of people would like to “be their own boss” and work from home BUT…. the missing link here is, most people don’t “act like” their own boss when they work from home..Chain, Chain Link, Connection, Related

And the result… their day becomes an unplanned, unfocused, unraveled mess.

They become distracted, lost of focus, keep searching “shinny objects.”  I’ll do it tomorrow excuse.

They’re time is hijacked by anyone and everyone around them, they have no real direction, no plan, no respect for the clock. They spiral out of control, fast. And they inevitably, end up back “at work” working “for someone else.”

The problem is… you have NO “guidance” on how to be a real “work at home” Entrepreneur. You have NO “system” on how to work from home. None of us do.

There is no “manual” on how to operate a home based business.  There is no one standing over your shoulder telling you what to do.  We haven’t been conditioned to work from home. We’ve been built to work for others…

They are overwhelmed and soon start Procrastinating.

Traditional Affiliate Marketing

You made a decision to start an affiliate marketing business.  You jump on the computer and Google affiliate marketing.  Your now exposed to hundreds of sites telling you “How” “Why” “Do this” “Issues” “Check My Site” and as I said hundreds of other sites.

You now open your business based upon what you Googled.  You have no idea about niche marketing, avatar, target marketing, keywords, advertising and strategic marketing.

You know little about Facebook, YouTube, Pinterest, Twitter and a host of other social media sites.  Your lack of knowledge about marketing trends causes you to become outdated with Old Marketing Ideas!

SUCCESS….you found a company that has an affiliate program and you sign up with that company.  Now What?  You start marketing to everyone!

You start a blog and SELL, SELL, SELL without any real purpose.

Days and weeks go by and no sales.  So you Google again.  Google show you more sites on “How to sell” “Affiliate Marketing sales” plus more.

Many of these sites will try to sell you something.  Most want your money without providing any real knowledge.

Your now trudging along with mistakes after mistakes.  You try this and try that.  Again, nothing is working.

In frustration you find a company that will teach you all you need to know.  You give them $$$$$ only to find out they have an upgrade that will provide more support and the cost is only $$$$.

You hand over another $$$$.  You spend several weeks studying the training, asking questions, wanting more answers only to be told “You Can Do It!”  But for real success you need to become a “Master” and the cost to become a “Master” is a meer $$$.  Your too deep into this not to give them more money.

After a year without any success, you finally throw in the towel and quit.  You mentally think, “Affiliate Marketing Does Not Work” and you go back to your everyday life.


Your not professionally coached “That’s What Went Wrong!”  You spent a lot of money without results, “That’s What Went Wrong!”   There was no direction, “That’s What Went Wrong!”  You weren’t coached on what to do, how to do, “That’s What Went Wrong!” If your like most Affiliate Marketers, you tried to “wing” yourself to success.

Affiliate Marketers are not taught the proper way to approach operating a business, how to find your niche, how to market to that niche and how to get the most out of your daily activities.  Again, Most Wing it!

Are You Serious?

My next question: are you serious about affiliate marketing?  If not forget it!  If you are serious, sit down with yourself and answer some tough questions.

  • How much time can you commit?
  • Can you take directions until you become proficient?
  • Can you focus on what needs to be done everyday?
  • Are you willing to do what most people will not do…WORK?
  • Can you avoid distractions?
  • Can you define why you want to start an affiliate business?

How you answer those questions is the first part of establishing your road to success.

Before you make any decision, talk to a few affiliate marketers.  Ask them questions.  Spend a few weeks going over your answers and any others that may come up.

If you talk to some of the top earners in Affiliate Marketing, they will tell you that Time, Energy, Focus, and proper guidance was the key to their success.  If they didn’t learn Affiliate Marketing from a affiliate coaching company, they acquired it over time with many stops and goes.


If this sound like a commercial for Wealthy Affiliate it is.  However, if you want success in your business, the commercial is designed to help you avoid “overwhelm and the evil twin..procrastination.”

I invite you to get a FREE starter membership with Wealthy Affiliate.  Take a test drive before you spend any money.  Not interested in becoming a member, no problem…remember you have not spent a PENNY.

Unlike the other companies you have looked at who wanted $$$$ upfront and $$$ every month, Wealthy Affiliate is so confident in their program that you get a FREE 7-Day Trial.  Like it, spend another $19 + dollars for another month to help make up your mind.

If all the pieces fall into place, you make the decision to become a member not them.  You will find you get everything to become successful in affiliate marketing without any further “UP-SELLS”

Click the BANNER below and begin your journey to a successful Affiliate Marketing Business.

I promise you, if your in Affiliate Marketing, and struggling to make money, a membership with Wealthy Affiliate is your Reverse Engineering guide.  Wealthy Affiliate will move you away from Traditional marketing to Qualified marketing.  It will fill in the Missing Link.

Again, CLICK the BANNER below

Thanks for reading,

OH, the commercial has ended!






About the Author


Bill Fletcher is a long time marketer and coach. My goal is to help anyone who is interested in building a business through a systematic approach to success. Affiliate Marketing 100 will guide you with the help of some of the best articles and coaching program available anywhere. We train you in all categories of business building and success management.

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