The six ad templates you can deploy in a matter of hours when promoting your affiliate marketing business!
I’m interested, what are the “Six ad templates that you can implement right now?”
Are they, “tried, tested and proven to work?”
Okay, “what do those templates look like?”
Before we dive in, bear in mind that these templates are primarily pulled from print ads; however, their principles have been applied time and time again across multiple industries over the course of decades.
Some are subtle, some are in-your-face.
Pay attention to the techniques these ads use to pull you in.
Look at them, study them, go over them again, implement and tweek if necessary.
As you study, think about how you can take a similar approach yourself.
Now, let’s get started with the Pictorial Analogy:
It’s been often said, “A picture’s worth a thousand words,” right?
With pictorial analogy ads, products are given symbols that illustrate them beyond the package, likening the product something visually striking or surprising.
Lego markets itself as the playtime option for kids that gets their mental gears going.
Their ad is a double-whammy as it includes the product itself to illustrate its potential for creativity.
Pictorial analogy ads are especially effective when trying to make a compelling case for a product in a heavily sophisticated market.
We know what gum is.
We know what hot sauce is.
If you have kids, you know what Lego is.
So show me something new: don’t just tell me about it.
In the world of attraction marketing…
You can use pictorial analogy to tap into pain points & desires of your audience when promoting your affiliate marketing business
You might be saying, “I have my own products or I’m promoting someones product as an affiliate.” “Does this still work for me?”
A quick response would be…It Sure Does!
THE POWER OF A PICTURE
Let’s restate, “A picture is worth a thousand words.” That may be an overused cliché, but it is one all marketers should live by. Here’s why.
Pictures have power: the power to attract, to persuade and to sell.
Visual communication stretches back thousands of years. Think cave paintings, engravings and hieroglyphics.
People remember 10 percent of what they hear, 20 percent of what they read and 80 percent of what they see.
Visuals are processed 60, 000 times faster than text – we can understand what an image means in 13 milliseconds (less than a blink of the eye!).
Of all the information the we intake into our brain, 90 percent is visual.
Colorful visuals are 82 percent more effective at attracting our attention and helping us remember information.
Print advertisers have long seen the value of pictures, even back in the ‘old days’. Here’s what some experts dug up from The New York Post in May 1921:
Pictures help the audience visualization has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity. Illustrations are more attractive than the most striking headline.
Visualization perform the ‘cardinal principles of advertising’ since they attract attention, arouse interest and create desire.
All those points are still relevant today. From glossy magazine pages, billboards, sides of moving buses, cinema screens, tee shirts, social media posts, websites viewed on smartphones and even the tiniest of wearable technology like the iWatch, great eye-catching images are the key to stopping people in their tracks, to halt the newsfeed scrolling and to be remembered.
Photography can have a significant impact on your marketing, sales and the ultimate success of your business.
What does all this mean?
Photography is more crucial to the promotion of business than it has ever been. The power of visual communication has rocketed with the rise of digital and social media.
Through image-based ads, you can show your audience the benefits versus just telling them about it.
I think you get the picture (pun very much intended).
Note: I picked up Made To Stick and found it one of the best books on crafting a compelling message. Made To Stick, is useful for speaking, marketing, writing, or want people to listen, believe, and act on your ad or message.
Here’s a great example from the glory days of arcades in the ’90s:
For example, an extreme example of attraction marketing could be relayed through the idea of doing business from a yacht or the comfort of a private island.
The idea here is that affiliate marketing not only provides financial freedom but also something larger than life.
However, extreme situation ads don’t necessarily need to reflect a total fantasy.
For example, your audience could find themselves with the desire to loose weight. Showing them how while doing something they like to do (like gardening) while loosing weight is an example of Extreme Situation.
Or if your promoting an affiliate opportunity, such as how to make money and loose the nine-to-five job while relaxing on the beach is another example of Extreme Situation.
Such ads are effective because they are effective in getting the attention of your readers.
Now let’s move on to number 3: Extreme Consequences:
All products have consequences, plain and simple.
With an extreme consequences ad, you take one of two roads:
You show off the positive implications that come with the use of your product (i.e.: consequences)
You show off the negative implications of what happens when you don’t use your product (i.e.: inverted consequences)
Extreme consequence ads can take many shapes and forms.
They’re perhaps one of the most effective means of leveraging the ever-so-powerful aura of fear in advertising.
This is displayed brilliant in this example by Adidas, which brings to the light the potential consequences of not trusting your feet with their brand:
Such ads are likewise the bread in butter of “warning” or activism campaigns which essentially thrive on the concept of consequences because of negative actions (or simply inaction):
Providing your audience with a crystal clear pictures of their potential results helps them visualize their success, ultimately putting a positive spin on your marketing.
These ads are arguably the most successful at making you stop, look and think.
Yet the ability to write a consequence-based ad relies on only one question: what happens if you do (or conversely, what happens if you don’t)?
Number 4, Competition:
We all have competition.
Whether it’s another business in our industry or simply an idea that we’re rallying again, the inherent conflict and controversy of calling out a competitor oftentimes leads to advertising gold.
Per the study in question, competition ads “portray situations in which the product is subjected to competition with another product or event from a different class.”
Why do these work?
Well, consider how most people think in black and white.
Pepsi or Coke
Democrat or Republican
Ford vs Chevrolet
Mac vs PC’s
iPhone or Samsung
You’re either “with us” or “against us.”
You get the idea.
When you make an argument for one side, you’re inevitably arguing against the other.
Advertisers know this all too well and likewise use competition ads to stress their own strengths, highlight their competitors’ weaknesses and ultimately frame themselves as the “winner” in the eyes of their audience.
That being said, marketers who have the guts to run a competition ad must have a sense of tact.
After all, there’s nothing wrong with calling out your competition, but writing an ad that simply says, “Hey, the other guy sucks,” isn’t exactly a brilliant idea.
Remember those Apple’s “Mac versus PC” from the mid-2000’s?
(Apple, “Mac vs. PC”)
What made these ads so great wasn’t the idea of pitting Mac versus PC: the rivalry was already out in the open.
Mac simply positioned themselves as the trendy, “modern” computing solution versus the PC character who was seemingly aloof and out of touch (but still competent).
Remember the Pepsi Challenge?
Similar concept with a more in-your-face execution.
Pepsi fans don’t necessary think that Coke is undrinkable swill: they just feel that their preferred brand of cola has an edge on the competition.
Fast food companies infamously take shots at each other all the time, such as Burger King and McDonalds.
Bringing up competing marketers or products in your space may seem taboo, but sometimes highlighting the weaknesses of others help emphasize your own strengths.
Calling out the competition doesn’t have to be a complete teardown or smear campaign: it simply means putting yourself in a different “class.”
And number 5, Interactive Experiment:
Oftentimes our prospects or customers feel like they are constantly being bombarded with advertising….
A marketing email here, a commercial there, a pop-up, subscribe to our….
Interactive Experiments represent an out of the ordinary experience which makes your prospect a willing participant in your ad.
Trust me, you’ve seen these before: they were all the rage when magazine ads still reigned supreme.
Check out this relatively recent example in print from Smuckers:
These ads ask readers to do something, which is a subtle yet significant undertaking for marketers accustomed to simply talking at their prospects.
Interactive experiments don’t scream “buy now,” but rather work to pique the curiosity of those willing to participate with the ad itself.
The evolution of the web continues to create more opportunities to turn passive prospects into active participants.
For affiliate marketers, interactive experiences are more than likely going to happen in the realms of social media or email.
Perhaps you could ask to share a personal anecdote or provide some sort of feedback and use their responses as part of your advertising when promoting your network marketing business in the future.
While these ads may seem like little more than novelties, they’re certainly a breath of fresh from traditional marketing messages.
And lastly, number 6, Dimensionality Alteration:
Sometimes it’s not how a product gets us from Point A to Point B that’s remarkable, but rather the end result itself.
Dimensionality alteration play with our sense of perception.
In the words of the original study, these ads “manipulate the dimension of the product in relation to its environment.”
In many cases, the element of time is the easiest to manipulate as a marketer.
Long-term transformation blog post and videos are perfect strategies for relaying dimensional reality when you’re promoting your affiliate marketing business.
Whether in the financial freedom or weight loss niches, showing the “big picture” journey behind your product or opportunity not only allows you to tell a story but show off the merits of what you’re selling.
Although the trend of time lapse ads has somewhat cooled, they have an inherently viral nature as viewers are forced to pause and ponder the role that time plays in using a product.
Such an ad is simple yet speaks volumes.
And that’s the thesis of these ads, really.
Despite the millions of ways to write an ad, these six templates offer a wealth of options that don’t require you to rack your brain.
Your next great ad is ready
So now what?
These six templates spell great news for you as a affiliate marketer.
You don’t have to fall prey to creative blocks, nor do you need to experience a grandiose epiphany to create awesome advertising.
Does relying on such templates mean that you’re “stealing” or taking the easy way out?
Besides, why would you try to reinvent the wheel when these templates are proven to work?
Why would you create more work for yourself?
Instead, why wouldn’t you take these templates and run with them, quickly amassing a body of ads that you can roll out quickly and with confidence?
And speaking of advertising templates that are proven to work, how would you like to start an affiliate marketing program or expand your affiliate marketing business?
If your willing to put in the time and efforts, you can have a great affiliate marketing business.
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Can you be coached and following a proven path or want to do it YOURSELF and probably fail?
Can you put in the time to learn, create and become successful or “Dip-your-toe in” for a couple weeks and quit?
Do you have the discipline to work on your financial future or look at every “Shinny Object” never making a decision to real success?
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The remaining question is: “Can you really make money with Wealthy Affiliate?”
Tough question because as I mentioned above, can you commit to the training, can you dedicate time, is your mindset positive, are you willing to Work?
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Remember that “When you want it you can. If your just dreaming, you can’t.”
Bill Fletcher is a long time marketer and coach. My goal is to help anyone who is interested in building a business through a systematic approach to success. Affiliate Marketing 100 will guide you with the help of some of the best articles and coaching program available anywhere. We train you in all categories of business building and success management.