This Formula Has Been Proven and Time-Tested For Over 100 Years

How would you like to learn the all-time #1, time-tested social media post formula for attracting ready-to-buy customer or affiliate prospects into your business?

Sound good?


Because that’s what I’m about to reveal.

This formula works whether you’re posting on your personal Facebook profile, running an ad, or posting on your fan page.

Honestly, regardless of the medium you’re using to communicate…

This formula has been proven and time-tested for over 100 years

PAS Formula First, Lead with the problemIt works if you want to attract customers to you personally, it works if you want to post on your fan page, and it especially works if you’re using the Facebook advertising platform.

Just imagine having your post reaching literally MILLIONS of people who are highly-targeted and likely to respond.

Well, guess what—it’s entirely possible.

Now obviously, I can’t cover every single aspect of advertising on Facebook as that’s far too much to cover in a single post.

But I will definitely touch on the fundamentals so you can understand the process, especially as it relates to the most-effective words and structure for absolutely anything you post—online or offline.

To start, you want to write so your post will be attractive to the millions of people in a highly-targeted market.

With that highly-targeted market you must know your perfect customer or AVATAR.

Read: How to Create Your Ideal Customer Avatar.

For example, say you’re trying to attract people who are interested in weight loss (an industry with huge mass-market appeal).

Here’s what you do: you’re going to promote your post to people who are ALREADY interested in losing weight or getting healthy and are currently following your competitors.

Make sense?

You want to find people who have already raised their hands and expressed interest in weight loss.

And luckily…

Facebook makes this ridiculously easy!

PAS Formula Second, agitate the problemIf you’ve built up a following on your personal profile, this post formula will work organically.

However, if you don’t have a following, then you can, with the click of a button, advertise to people who are followers of any public figure in your target audience, Avatar using your fan page.

Getting into specifics, this social media post formula is called “PAS,” which stands for…

  1. Problem
  2. Agitate
  3. Solution

And here’s the psychology behind this structure…

In any persuasive message, you want to lead with the Problem, Agitate or expand it, then present the Solution.

Pretty straightforward, right?

Now let’s dig in and talk about why it works…and why, with this formula, you will be able to “crush it” on Facebook and other platforms building a large following that will take your affiliate business far.

time-tested social media post formula

The first step in the PAS formula is to convey or call out the pain or problem your solution, your product, can help solve.

This is where most affiliate marketers totally screw up their approach because they don’t bother to LISTEN to their customers to identify what problems they have first.

They just barge right in and offer their solution—without connecting that solution in any meaningful way to help their customer with their specific problems.

It doesn’t work!

When you’re developing this formula you have to first ask QUESTIONS and LISTEN to your customer’s answers.

This is how you pinpoint their exact problems.

So for one-on-one, in-person presentations, you’ll modify the formula as such…

  1. Question,
  2. Listen,
  3. Problem,
  4. Agitate,
  5. Solution.

When you’re marketing online, putting a post on social media, you’ll have to assume there’s a certain type of problem, since you’re not actually talking to anybody one-on-one or in person.

The first step is to call out and convey the problem.

If your using Facebook ad’s, describe who you’re targeting and the kind of problems they’re suffering…

“If you’re currently dealing with or suffering from [problem]”

Another way to call out the problem is…

Convey the problem by telling your story.

You can describe YOUR experiences in dealing with the problem, and share your stories.

You can start by saying…

“I was sick and tired of [the problem]…”

Or, you can say…

“Doing [whatever] simply didn’t work for me anymore.”

Once you’ve identified the problem, the next step is to…

time-tested social media post formula


It is not about manipulation.

It’s a simple concept…

Just describe the impact the problem will have on your prospect’s life if they don’t do anything about it—especially if they don’t do anything.

Let’s stay with the weight loss problem as mentioned.  In the example I’m offering a weight loss product.

I’ll start by sharing my story.

I’ll begin by saying I was tired of dieting, counting calories, using FAD methods and seeing no results.  I’ll then share specific examples about how it feels to deal with FAD programs with no results.

Or, I’ll share how being overweight impacted my own life.  The frustration of not being able to loose weight.

In other words, describe what life looks like—and feels like—with that weight problem.

You’re essentially conveying the impact.

For example, in the weight loss market, people always talk about getting back their “swimsuit body.”

Well, what happens if you don’t get your swimsuit body back?

How does that limit your experience of going to the beach?

So, the “agitate” step deals with the impact the problem has on your life, and what happens if you don’t do something about it.

Next, it’s time to present your…

time-tested social media post formula


The third and final step in the PAS formula is where you share that you’ve discovered a solution for the weight problem that you’ve agitated.

But there’s a catch.

You don’t want to share your discovery outright.

You want to give them a reason to reach out to you, a reason to respond to your ad.

What you say is…

“…then I discovered *this*, and this is how my life changed.”

In this step, you’re sharing about your discovery in vague terms, and then describing the positive impact the solution made on your life.

“….I have loss 30 lbs. and now looking forward to going to the beach in my new swimsuit, all because of…”

You’re describing what you’re now able to do…what your life looks like now…with the weight problem solved.

Finally, give them a call to action or CTA.

Tell them what to do next to learn more about the solution you’ve just shared.

If you’re selling a weight loss product, in this example, direct them to your link where they can buy your product.

In the business world, whether you’re selling a product or opportunity, I highly recommend you make people proactively reach out to you, instead of you reaching out to them, especially if you’re doing any type of post on your personal profile.

Furthermore, regardless of how you’re advertising, I recommend you…

Automate most of your follow-up process

PAS Formula finally, present the solutionThis allows you to educate and pre-qualify your customer before you ever contact them.

In practice, this means whenever someone responds to your ad, they receive an automatic email or message in their inbox with more information about your product or service, and you can continue to follow up with that person via automated broadcasts.

You can even create an “autopilot” sales process where you can automatically present your solution to them, without being personally involved.

This can be done with an Autoresponder.

This allows you to give your presentation without having to deliver it in person, so that when you finally hop on the phone to your customer (If you like) they have already gone through the PAS formula of Problem, Agitation, Solution, and they’ve taken the actions you led them to take.

They’ve already learned about the solution that you’re conveying to them and  they’re pretty much already sold.

Maybe they have a few last-minute questions, and the outcome is almost set.

That’s the power of using this PAS structure.

Especially in marketing, most people don’t realize all sales or influence-type communication has to follow a kind of structure and the more structured you are in your communication, the more effective you’re going to be.

I challenge you to implement this post structure right away!

In fact, you can use this structure to evaluate the posts you’ve previously written.

Maybe some of your posts, almost by accident, were successful and you’re not sure why.

Go back and ask yourselves if you’re using the PAS formula in your posts.

  • Did I state the problem clearly?
  • Did I agitate the problem?
  • Did I expand the problem and talk about the impact of that problem?
  • Did I provide a way for them to communicate with me to learn more about the solution I discovered and how it changed my life?

Evaluate your previous posts and ads.

Read through them and answer the above questions.

See any patterns in your successful posts?

Can you see instances where you’ve missed a step and things didn’t perform as well?

Again, you always want to follow this simple structure…

  1. Problem.
  2. Agitate.
  3. Solution.

Let’s take a look at the PAS system in regards to offering a business opportunity

The structure is the same…Problem…Agitate…Solution.

  • State the problem your Avatar is having.
  • Agitate the problem or use yourself as an example
  • Offer a solution your Avatar that will solve their issues or problem


So now if you have noticed as an affiliate marketer with a product, I use the PAS system to get customers to my product, however with a slight modification, I also use the PAS system to find people who want to have a business such as affiliate marketing.

  • I state the problem…pain of needing more money, or wanting a home based business in affiliate marketing, wanting to quit their job
  • I then agitate the situation by telling of my of failing, my frustration with all of the scams and money grabbers
  • I then offer a solution to their problem with starting a successful affiliate marketing business that I found and REALLY WORKS


With that solution, there is a link to solve the problem with a Solution, which in my case is Wealthy Affiliate and the Starter Membership and the Premium Membership.

PAS is simple to use, easy to create and works for finding customers to your products or finding prospects to your affiliate membership.

Best advice is to sit down and create several customer PAS and several affiliate opportunities PAS using your Avatar as your base line.

Once you have done a few, it will become second nature when ever you are wanting to make additional money with a product or new partners with your affiliate marketing business.

For me the PAS solved an issue with wanting a successful home base business.  The frustration, agitate with all the scams and money grabbers.  Then the solution with locating a system that actually works and affordable….FREE or $49 per month.

Wealthy Affiliate solved my PAS and can solve your PAS….give Wealthy Affiliate a try…Okay!

Here’s to your success with the PAS System,

About the Author


Bill Fletcher is a long time marketer and coach. My goal is to help anyone who is interested in building a business through a systematic approach to success. Affiliate Marketing 100 will guide you with the help of some of the best articles and coaching program available anywhere. We train you in all categories of business building and success management.

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