Affiliate Marketing Can Be Easy | Think Like A CEO
If you are completely new to affiliate marketing, then you are probably thinking that some tips on affiliate marketing will help you so that you can begin your own career in this field. The best way to get started is to think like a CEO.
The question that normally comes up when anyone looking at affiliate marketing as a business is: “Can you make money in affiliate marketing?”
The answer is not as easy as it sounds. In this article are some tips to get you thinking about how you can answer that question: “Can you make money in affiliate marketing business?”
As already said, In order for your affiliate marketing business to be a success, you must begin to think like a CEO.
When you manage your company with strong convictions, your customers are assured that you believe in your products and services. As a result, they will always be comfortable doing business with you. However that’s only the beginning. Having a strong conviction along with a vision of your business, commitment, a strong desire to succeed will make your affiliate business a success.
Your Product
Pay attention to the reasons that people may not purchase your product. Is the product too pricy? Too out of date? Not for this audience? This will give you the information you need to be able to turn their objections around. Overcoming people’s hesitance is an art form and the more information you have the more likely you will succeed.
Remember as the CEO of your business, you must know How, and Why. How do I market my products more efficiently and Why should someone want to purchase my product.
If this keeps you up late at night, then you are doing your job.
Too Comfortable
One of the biggest pitfalls that people involved in affiliate marketing business is laziness or simply getting too comfortable.
Laziness is a habit rather than a mental health issue. It may reflect a lack of self-esteem, a lack of positive recognition by others, a lack of discipline stemming from low self-confidence, or a lack of interest in the activity or belief in its efficacy. Laziness may manifest as procrastination or vacillation.
Get Rich Scheme
Even though affiliate marketing can give you results very quickly, it is not a get rich quick scheme. It requires work! Therefore, to be successful you should treat it like any other “job” and set hours each day dedicated to your “job.”
There are “gurus” and programs that suggest affiliate marketing is a set-it-and-forget-it system to turn the Internet into a cash machine. While affiliate marketing can be done part-time, it’s not automatic. It requires research, dedication and a plan.
For this home business idea to succeed, you have to know and understand your target market, or Avatar and continue to do things to reach them so they can click on your affiliate links.
As a new affiliate marketer you are changing to a new career path. As the CEO of this new exciting career, you are responsible for “where and how” this career will grow. Again, as the CEO you take control…A path that will enable you to build a really solid online career.
And a path that will support your desire to become self sufficient.
You see, by deciding to become an entrepreneur, you are actually choosing to become independent.
Affiliate marketing is not-a-get-rich-scheme. Instead a legitimate business that is capable of making money online.
Affiliate marketing can be easy…HOW? Again it requires research, dedication and Work!
So now that you are the CEO of this business we call affiliate marketing. Why should you be the CEO of an affiliate marketing business anyway?
Why You Should Be An Affiliate Marketer?
What are the reasons to become an affiliate marketer? There are 6 good reasons:
1. Passive income.
While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep ( I personally hate that phrase, but it can happen with time).
By investing an initial amount of time into a marketing campaign, you will see continuous returns on that time as your customers purchase the product over the following days and weeks.
The best part of affiliate marketing is, you receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income or Passive Income.
2. No direct customer support.
Individual sellers and companies offering products or services have to deal with their customers and ensure they are satisfied with what they have purchased.
Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction.
The entire job of the affiliate marketer (You and Me) is to link the buyer to the seller or company. The seller or company deals with any consumer complaints after you receive your commission from the sale.
3. Work from home benefit.
If you’re someone who hates going to the office, affiliate marketing is the perfect solution. You’ll be able to launch marketing campaigns and receive revenue from the products that sellers create while working from the comfort of your own home.
Plus as a business you are entitled to receive certain tax benefits…I’m not a tax attorney or tax consultant…check with your tax advisor on these benefits.
Here is a great benefit…this is a job you can do without ever getting out of your pajamas.
4. Cost effective.
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle.
There are no affiliate program fees to worry about and no need to create a product….support that product…ship products…develop new products. Beginning this line of work is relatively straightforward.
5. Convenient and flexible.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours.
This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward marketing campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
6. Performance-Based rewards.
With a job, you could work a 40 – 50 – 60 even an 80-hour week and still earn the same salary. Affiliate marketing is purely based on your performance.
You’ll get from it what you put into it which requires WORK. Honing your skills, your social media and writing engaging copy on your blog will translate to improvements in your income. You’ll finally get paid for the outstanding work you do!
You’re going to need to a lot of confidence in yourself to make it as a affiliate marketer. This confidence comes in time. You won’t need to visit the shrink or anything that drastic, but you should work on boosting your self-esteem in order to become a better person.
CEO And Your Affiliate Marketing Strategies
The CEO is not always thinking about making money, the CEO must know trends in marketing. Should you be using Facebook, Twitter, YouTube, Pinterest, Blogging or any combinations of these programs? Which one works the best? How do you get traffic? What is the business structure?
This sounds like a lot of work and it is. However, the smart CEO of the affiliate business tackles each one separately or they have someone available to teach them on how to implement.
It’s important to know that Affiliate Marketing Can Be Easy, Think Like A CEO.
1. Only recommend products you are familiar with.
Never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your visitors will come back for your expertise, and recommendations.
2. Promote products from many different merchants.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products.
3. Constantly test and optimize your conversion rates.
Instead of spending months building authority with blogging posts to get more organic traffic, you may need to change your landing page optimization, your call-to-action and an a conversion rate optimization strategy.
4. Focus on your affiliate traffic sources.
It’s important to know where your traffic is coming from and the demographics of your audience. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
5. Work Ethic
Another important attribute in your CEO strategy and a good leader is your work ethic. Your reputation is all you have in life and business. Your brand is your company’s name and your own name. So, you must conduct your life in a way that you’re not going to damage your brand.
Running your company in an ethical way is critical. You have to think “If I read about this in the paper tomorrow, would I feel comfortable?” If you wouldn’t feel comfortable with it, then you most definitely shouldn’t do it.
Final Words
If your looking at making money as an affiliate marketer your looking in the right direction. Affiliate marketing is not hard…it’s also not easy. Affiliate marketing requires WORK. You work at your business every day. You plan your strategies every day. You come to work knowing what needs to be done to be successful.
You have a marketing strategy ready to be implemented with a back-up plan ready should you need to change.
As the CEO you only recommend products your are familiar with. You are constantly testing and optimizing your conversions and focusing on your affiliate traffic sources.
Affiliate marketing is not a get-rich-scheme. It requires you to make a plan. Plan your daily activities, monthly activities and yearly activities. Change your plan as you see fit, but stay on course with your plan. Change only when it is necessary to get more traffic or to change to a new strategic plan.
As the CEO you have to know and understand your target market, or Avatar and continue to do things to reach them so they can click on your affiliate links.
In order for your affiliate marketing business to be a success, you must begin to think like a CEO, act like a CEO, and conduct your affiliate business as a CEO. There is no room for laziness.
Remember the question, “can you make money in affiliate marketing?” The answer should be much easier to answer. But if you want real success, you need support and answers to questions you don’t even know how to ask. First step is to develop your PLAN.
Are you ready to develop your plan and put your plan in to action? If your ready, willing to put in the time and energy Wealthy Affiliate is your marketing strategy for your success.
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Here’s to your success,
About the Author
Bill Fletcher is a long time marketer and coach. My goal is to help anyone who is interested in building a business through a systematic approach to success. Affiliate Marketing 100 will guide you with the help of some of the best articles and coaching program available anywhere. We train you in all categories of business building and success management.
