Affiliate Marketing Today | Reaching The Top
Reaching The Top In Affiliate Marketing Today
Working within the affiliate marketing industry today is one of the best ways to make money on the Internet. There are many different affiliate programs available, each offering a wide range of products.
Now you need to figure out how you market those products to your site’s audience. Here are some tips to help improve your affiliate marketing skills.
How To Get Started as an Affiliate Marketer
Of all the ways to make money at home and online, affiliate marketing is one of the easiest to start. Most successful affiliate marketers have a website or blog. To get started:
- Choose a niche. Most successful affiliate marketers focus on niches when finding and promoting a product. Promoting Vitamins is an example of a niche.
- Research potential affiliate products and services that fit in your niche or with your website. Don’t simply choose a program for profit potential. Check out the program to ensure its quality and that it has a good reputation for taking care of its customers, as well as its affiliates.
- Decide how you’ll promote the affiliate products. The easiest way is through a website or blog. Other successful affiliate marketers set up a squeeze page designed to build an email list, and then promote affiliate products to subscribers.
- Many affiliate marketers don’t use a website at all and instead use social media such as Facebook, Instagram or Twitter. Many affiliate marketers use a combination of several marketing tactics.
- Learn Internet Marketing and begin sharing your website, blog and social media pages.
“What is your Niche?”
You need to know what business your in…in order to promote your product.
If your niche is Vitamins, then you need to develop and promote vitamins. Basic Right? The problem that I have seen is that some affiliate marketers will have a product, vitamins on their website or blog but promote other unrelated products.
Not only is this confusing to their visitors, but it also is a waste of time for the affiliate marketer.
If you have a product or niche, promote only that product or related products.
A good example is The Tea Shoppe. This site promotes various teas. In addition to the teas, the site also promotes Cups, Mugs, Tea Trays, Heating Pots and other related products.
The affiliate marketer provide their customers not only tea but how to prepare the tea and while they are preparing the tea, the marketer provides Designer Pots, Cups and Trays for additional sales.
Stay within your niche. Provide products within your niche for up selling.
Make it personal
There is no shortage of products you’ll be able to promote. You’ll have the ability to pick and choose products that you personally believe in, so make sure that your campaigns center around truly valuable products that consumers will enjoy. You’ll achieve an impressive conversion rate while simultaneously establishing the reliability of your personal brand.
Who Is Your Market?
In order to become the best possible affiliate marketer, you will have to understand the market in which you are competing.
This is your Avatar. Your avatar is well defined customers:
- Who are they?
- What problems do they have?
- What challenges do they face?
- How can you solve their problems?
Figure out the problems in your market and its limitations and then work to push past them.
Affiliate Marketing
With iTunes’ popularity and a large percentage of Internet users listening to audio files for information, recording a Podcast as an affiliate marketer is a solid way to increase your sales numbers. Hearing you speak will build more trust than simply reading your words, so do not take this tip lightly.
What is a podcast and how does it work?
What is a two-tier affiliate program?
Look for companies that provide 2 Tier affiliate commission programs. This is a great source of passive income for you. The 2 Tier program will earn you money if a customer you referred ends up selling the product themselves. You will earn a commission based on the product they sell.
A two-tier affiliate program is an affiliate model that allows you to make commissions not only on your own sales but the sales from others (your sub-affiliates) that you promote into the program as an affiliate.
Multi-tier affiliate programs are not the same thing as multi-level marketing (MLM) programs.
So how do you make any money on the 2nd tier? With the exception of snagging a super-affiliate to sell underneath you the very best way to make money on the 2nd tier is to simply do the work yourself. You are the owner and CEO of your business. Promote YOU and your PRODUCTS first since this will be the main source of your income.
Always promote the affiliate product, not the affiliate program.
Spend the majority of your time and effort selling the affiliate products yourself and treat any second tier commissions as a nice bonus. Further, make sure you encourage all of your sub-affiliates to do the same.
Affiliate Customers
You depend on your customers for your revenue, so make sure that any affiliate ads you put up are for products that you can fully stand behind and support. If an ad would generate a nice source of income, but the product or company doesn’t seem credible, it’s simply not worth the risk.
Don’t let your affiliate ads go stale. Review your content from time to time. Update and add new affiliate links to keep it interesting and pertinent for your readers. Doing this, encourages readers to keep checking back to see what’s new. It will also improve your search engine ratings.
5 Easy Ways to Get New Customers
Every home based business owner wants to attract new customers. Customers are the life blood of any business. So how do you get new customers?
1. Ask for referrals. Referrals are one of the best ways to get new customers—but if you sit back and wait for your current customers to refer their friends and family members to you, you could be waiting a long time. Take charge by implementing a system for actively soliciting referrals from your satisfied customers.
2. Offer discounts and incentives for new customers only. Your niche is weight loss with protein shakes and vitamins. Provide an introductory offers, such as purchase two protein shakes and receive a free vitamin bottle. This can lure curious customers to your website or blog by providing a low-risk way to try your products or services.
3. Re-contact old customers. Everything old can be new again—including old customers who haven’t done business with you in a while. Go through your customer contacts on a regular basis and, after six months or a year without an interaction or purchase, reach out to dormant customers with a special offer via email, direct mail or phone. They’ll be glad you remembered them and want to win them back.
4. Promote your expertise. Generate interest—and new customers—by publicizing your expertise in your industry. Participating in industry panel discussions or online webinars, speaking at industry events or to groups your target customers belong to, or holding educational sessions or workshops will impress potential new customers with your subject expertise.
5. Use online reviews to your advantage. Does your business get online reviews from customers? Cultivate your reviews and make the most of them. Link to reviews on your website and post signage in your location urging customers to check you out on Yelp (or wherever the reviews are). Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.
Affiliate Marketing Company
A great affiliate marketing tip is to develop a relationship with the manager of the affiliate company you’re affiliated with. By getting close to the person in charge, they’ll be able to help you sell the product and they might also give you free stuff to provide to your visitors.
Why Affiliate Marketing?
What are the reasons to become an affiliate marketer?
1. Passive income.
While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money 24 hours a day. By investing an initial amount of time into a marketing campaign, you will see continuous returns on that time as customers purchase the product over the following days and weeks. You receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income.
2. No customer support.
Individual companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the company with the consumer. The company deals with any consumer complaints after you receive your commission from the sale.
3. Work from home
If you’re someone who hates going to the office, affiliate marketing is the perfect solution. You’ll be able to launch marketing campaigns and receive income from the products that the company create while working from the comfort of your own home. This is a job you can do without ever getting out of your pajamas.
4. Cost-effective
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
5. Convenient and flexible
Since you’re essentially becoming a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations
6. Performance-Based rewards
With other jobs, you could work an 80-hour week and still earn the same salary. Affiliate marketing is purely based on your performance. You’ll get from it what you put into it. Honing your reviewing skills and writing engaging campaigns will translate to direct improvements in your income. You’ll finally get paid for the work you do!
Be sure to sign up for more than one affiliate program. In this way you will protect your income, and be able to produce a more interesting website with more to offer. If you are offering more than one kind of product or service, you won’t go under if one company changes its policy or goes out of business. You will still have other sources of income to rely upon.
In affiliate marketing, content is your absolute number one priority. Without good content, you can have the best affiliate system in the world and not see a dime. Your blog visitors are drawn to content and nothing else and there’s no profit with no readers, so pour the majority of your energy into creating a site that your readers will be interested in reading.
Finally, not only should you use the actual products that you are promoting, but you should review them, as well. You can place your reviews in newsletters and on your website, but demonstrating that you are an expert on these products will establish trust with your customers and demonstrate your expertise.
Summery
Affiliate marketing is an ideal solution for those looking to gain control of their own income by focusing on performance-based revenue options. Working in tandem with a seller, a motivated affiliate marketer will be able to achieve a passive income from the comfort of their home without worrying about producing their own product or service. Although the success of the business does depend on the affiliate’s marketing skills, it can prove to be an effective way to meet your income goals as either a primary career or a profitable second job.
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About the Author
Bill
Bill Fletcher is a long time marketer and coach. My goal is to help anyone who is interested in building a business through a systematic approach to success. Affiliate Marketing 100 will guide you with the help of some of the best articles and coaching program available anywhere. We train you in all categories of business building and success management.
