How To Find Keywords | Buying Keywords

Here’s a Question many people have when they are writing articles or looking to find the best Buying Keywords:  “How do I find the best keywords to present my offer?”

What if you could find a way to consistently present your BEST OFFERS to your hottest prospects or customers when they literally searching and shopping for whatever it

is you offer online?

Your offer maybe a product, a service or a business opportunity such as Affiliate Marketing.

Do you think that a good Keyword would have a positive impact your business?

Using “buying keywords” to rank on the front page on all the major search engines like Google, Bing, Yahoo and even YouTube is one of the most powerful ways to attract a target market audience that converts into a sell or a membership.

What Are Buying Keywords?

Let’s begin by saying that not all keywords are created equal.

What people type into search engines provides insight into their frame of mind at the time of search.

Some keywords expose the intent to learn or get help with something. For example, “what is the best car wax?” or “how to clouds form?”, “how to tie a tie?” or “why is the sky blue?”

The best indicators of what people are searching for is the term:  “What”, “How”, “Why”

“How do I…?”  or  “What is the best…?”  or  “Why is…?”

These examples show interest in an issue.

Using the “Why?” for example, “Why can’t I get traffic to my website?” or “Why do I get a migraine after drinking coffee?”

The “How” can be used as: “How can I lose weight?” or “How can I learn Spanish?”

“Why” is another important term:  “Why am I so tired?” or “Why are flags flown at half staff?”

There’s another type of phrase used in search engines when someone is ready to make a purchase.

An example might be, “The price of XXX (gold)” or  “Could you survive XXX (on Mars?)”  You maybe looking for a coupon:  “Coupons XXX (for Amazon)”, where XXX represent a set of phrases or  “buyer keywords.”

Let’s look at the Buyer Keywords

What Are The Buyer Keywords Should I Use Them?

What Are Keywords?

Buyer keywords are the phrases people use in search engines when they are searching to BUY a product or service. The intent behind buyer keywords shows that the searcher is actively in the buying cycle, already aware of their need and seriously considering the solution they want.

Should I use Buyer keywords in my blog articles….Yes or No?

The answer is Yes.

So why should you care about BUYER keywords? And more important how do you find them?

Before we answer these questions, it helps to understand how buyer keywords fit within the whole buying process, and how people use search engines to move through that process.

BUYER keywords are the words and phrases people use when conducting a search to BUY products or services online. Buyer keywords indicate intent.

It says, “I’m read to buy”, ‘I’m ready to purchase”, ‘I’m ready to order” that indicate the person making the search in REAL TIME and getting ready to whip out their credit card and BUY something… from somebody.  Somebody like you!

That ‘somebody’ should be YOU, right?

Four Stages Of A Buying Cycle

It’s often said that, “People do not like to be sold, but we certainly LOVE to buy things!”

The buying process for just about any product or service can be simplified into stages.

  • Pain or Issue Awareness
  • Research or Information-gathering
  • Comparison or Risk Reduction
  • Buying

In the first phase a potential customer becomes aware of a problem or Pain.

This is where they recognize that they have a need for something. For example: A pet owner discovers their dog has fleas or the PROBLEM/PAIN phase.

This realization brings up any number of questions like “How To Resolve?”  They now enter the RESEARCH phase:

  • What are fleas?
  • How do I get rid of fleas?
  • What else do I need to do to resolve this problem?

During the research phase your CUSTOMER or PROSPECTS will be introduced to different products and services and will start to enter the COMPARISON phase.

This phase is where the customer or prospect begins to compare various products or business opportunities.  They start to compare the Benefits, Features, The Cost, Reviews, Application…etc.

The comparison now leads to deeper research such as Googling various companies or brands.

At this point the customer or prospect will start to enter the  XXX vs YYY comparison.

In the example of “dog fleas”, they may compare, Advantage II vs Frontline Plus.

Comparison searches are now starting to lean HEAVILY toward becoming a “BUYING KEYWORD” phrase with intent to purchase or becoming a member of the company.

The reason is because the customer or prospect has narrowed down their final consideration list.

The final phase or BUYING is evidenced when the customer or prospect starts searching for a way to actually PURCHASE the product, service or becoming a member!

Ideally, this is where you want to make sure your OFFER ranks front and center and you earn the CLICK.

You now made a sale!  Congratulations!

How To Find Buying Keywords

How to find buying keyword is not rocket science.

Google is an excellent source in finding good keywords as well as Quota, Answers and my personal favorite JAAXY.

When it comes to finding keywords to use for articles, I rely on Jaaxy for my keyword research. It is super easy to use and understand, plus the data is VERY accurate.

Jaaxy is an online application so you can use it on any PC or Mac computer because there is no software to download.

The Jaaxy Keyword tool will find you highly desirable keywords to use that will connect with people in the Search Engines. By using data directly from Google, mashing it together with Jaaxy’s own proprietary data, Jaaxy delivers keyword results like you have never seen before.

JAAXY For Affiliate Marketers

Jaaxy is a keyword research tool developed FOR affiliate marketers. Jaaxy makes it very easy to discover the exact words and phrases your BEST PROSPECTS actually TYPE IN when searching for and buying whatever it is you promote online.

Let’s stay with the above example of Dog Fleas.  Here is an example of keywords using Jaaxy for Dog Fleas.  I typed in Dog Fleas and receive the follow:

  • Dog Fleas Remedy
  • Home Remedies Dog Fleas
  • Getting Rid Of Dog Fleas
  • Dog Flea Pills
  • Dog Fleas And Humans
  • Dog Flea Shampoo
  • Dog Fleas In House
  • Dog Fleas Collar

For further research you can click on each of of the keywords.  Click on Dog Flea Shampoo:

  • Best Dog Flea Shampoo
  • Natural Dog Flea Shampoo
  • Home Made Dog Flea Shampoo
  • DYI Dog Flea Shampoo

Now each one of these could be further research.  Click on Best Dog Flea Shampoo.

Best Dog Flea Review:

  • Top 5 Dog Flea Control Review
  • Flea Control On Amazon
  • Flea and Tick Control Products
  • Best Rated Dog Flea and Tick Product

To beat your competition, keep digging further until you get a good list of keywords,

Once you have a prioritized buyer intent keyword list, use that list as a guide to create content that converts to sales.

You may be able to create one ‘authority post’ and cover most, if not all, of the keywords with obvious buying intent in one post – but don’t count on it.

Due your due diligence when researching. Don’t be lazy. Dig deeper than the competition is willing to dig and you will find treasure that will forever remain hidden from the competition.

Create multiple articles using the keyword you researched.  However, avoid “Keyword Stuffing

“Keyword stuffing is when someone attempts to manipulate their position in the search results by concentrating relevant keywords. Search engines can tell when keywords are abnormally distributed throughout the text or in a website’s meta tags. If the same keywords follow one another too closely, the search engine will downgrade the website and it will then appear lower down in search results.”

Every product, service, niche or target market will have a particular set of unique buyer keywords and buying intent keywords they use on a regular basis.

I highly recommend Jaaxy for your keyword research tool.  It’s easy and precise.

More About Jaaxy

Jaaxy is an online keyword finder tool (or a niche keyword tool, if you prefer) that will reduce your keyword research efforts down to a bare minimum.

Whether you’re starting a new website or writing the next popular article for your blog, Jaaxy will help you out.

Jaaxy collects search data from the three major engines — Google, Bing and Yahoo — and displays it in a simplified manner.

Unlike Google Keyword Planner which is a tool geared for AdWords advertisers, Jaaxy presents the gathered search data in a more suitable fashion for niche pursuing individuals like you and me.

It provides information about keyword competition and lots of other useful stuff.

We all know that bloggers must write for people, not for search engines (people buy, robots don’t…), but it wouldn’t hurt if you pick the best keywords when you come up with your next blog post.


With over 500 Million “brand new” search terms being searched every day, it is important that you have a keyword tool that can offer accurate traffic, competition, and domain insights into billions of keywords. Jaaxy is that tool.

With the Keyword Research Tool, you are going to be able to quickly discover unique, hot and untouched keywords that you will then be able to use to drive your SEO and PPC campaigns to new heights.

Uncover Your Niches

There are literally millions of niches online, many of which have little to no competition. Having access to the Brainstorm, Affiliate Search, and Alphabet Soup platforms within Jaaxy are going to give you true insights into brand new niches…without you having to do the dirty work.

Whether you are looking for a new business idea or looking to dig into the deepest corners of your existing niche, Jaaxy is going to be your power tool.


Until next time, thanks for reading,



About the Author


Bill Fletcher is a long time marketer and coach. My goal is to help anyone who is interested in building a business through a systematic approach to success. Affiliate Marketing 100 will guide you with the help of some of the best articles and coaching program available anywhere. We train you in all categories of business building and success management.

Leave a Reply

Your email address will not be published. Required fields are marked *